Birla Cellulose put the spotlight on its manmade cellulosic fibers at last week’s IDEAshow. According to company sources, the global need for earth-friendly products has never been greater and the criteria for evaluating green solutions are being scrutinized more than ever.Trees grown in managed plantations provide a 100% natural raw material for Birla’s fiber and offer many environmental benefits.

Birla Cellulose creates the highest quality eco-friendly fiber in the world. The company patented the first heavy metal-free viscose fiber manufacturing process. SpunShades is the company’s vibrant heavy metal free shades of spun dyed viscose fiber made with a technique that places color pigments in the fiber itself.